We at Finding Alex protect the integrity of our customers and visitors. Therefore, we want to be transparent with how we handle your personal information so you feel safe when shopping or visiting our webshop.

With our privacy policy, we determine how your personal information will be protected and processed by us, how you can control the information you provide and how to contact us.

What are personal data?

Personal data are all kinds of information that can be directly or indirectly attributed to a physical person in your life. For example, images and sound recordings that are processed in the computer can be personal data even if no names are mentioned. Encrypted data and different types of electronic identities (such as IP numbers) are personal data if they can be linked to natural persons.

What is the processing of personal data?

Processing of personal data is all that happens with personal data. Any action taken with personal data is a treatment, regardless of whether it is performed automated or not. Examples of common treatments are collection, registration, organization, structuring, storage, processing, transfer and deletion.

Responsible for personal data:

María José Plaza Alvarez. is responsible for the personal data you send to us and is responsible for processing your personal information in accordance with applicable data protection regulations.

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Who has access to your information?

Your personal information is shared within María José Plaza Alvarez. Information required for delivery and return (name, address, e-mail, telephone number and items of your order) is shared with System Mail Coop Valenciana, which is responsible for logistics operations for Finding Alex. Information required for financial reporting (name, address and order) is shared with Banco Santander.

Data forwarded to third parties is only used to provide the above services to you. We use analytics tools to collect statistics to optimize our site and present relevant material for you. We never forward, sell or exchange your data for marketing purposes to third parties outside of María José Plaza Alvarez.

By law, Finding Alex may be forced to disclose information. This could be, for example, government agencies (eg tax authorities or the police) or companies offering payment solutions. In such cases, partners treat the tasks as independent personal data administrators in accordance with their own privacy policy.

In line with the Data Protection Ordinance, we strive for your personal data to be processed within the EU / EEA and the IT systems we use are located within the EU / EEA.

How long do we save your personal information?

We will never save data longer than necessary, except for our newsletter, where you will need to unsubscribe if you no longer want to access them. See below our categorization of different personal data management for more info about what we store and why.


Purpose for processing personal data:

To handle and deliver your purchase online at finding-alex.com. This by processing your orders and returns as well as sending you delivery status notifications or in case of delivery issues.

In addition, we use your personal information to handle your payments, including to analyze which payment solutions are to be offered to you.

Your personal information is used to identify you and to confirm that you have the statutory minimum age to conduct online purchases and to confirm your address with external parties.

We also use your personal information to handle complaints, as well as complaints and warranty matters regarding products.

What types of personal data do we handle?

  • Name
  • Personal Contact details (eg address, e-mail address and telephone number).
  • Payment History
  • Payment Information
  • Purchase information (eg which item is ordered or if the item is to be delivered to another address).

Who has access to your personal information?

María José Plaza Alvarez has access to your personal information. We never forward, sell or exchange your data for marketing purposes to third parties outside of María José Plaza Alvarez.

Legal basis: In order for the purchase agreement to be completed, we must process your personal information. This in order for us to fulfill our obligations under the purchase agreement. Completion of the purchase agreement. If the information is not provided, our commitments can not be fulfilled and we are therefore forced to refuse your purchase.

Storage period

Until the purchase has been completed (including delivery and payment) and for one to 36 months thereafter in order to handle any warranty and warranty matters.

Direct marketing Purpose for processing personal data

We use your personal information to send you promotional offers, product information and invitations by email. For your Finding Alex experience to be as good as possible, we provide you with relevant information, recommend products and send personalized offers. All of these services are based on your previous purchase, what you have clicked on and information you have shared with us.

You are always entitled to request that your personal information is not used for direct marketing purposes. You do this by submitting a written notification to the person responsible, for example by e-mail.

What types of personal data do we handle?

If you subscribe to Finding Alex’s newsletter, we will send direct marketing to you via email. The tasks we handle then are: name contact details (e-mail, phone number and zip code) purchase history sex age Who has access to your personal information? Only María José Plaza Alvarez has access to your personal information. We never forward, sell or exchange your data for marketing purposes to third parties outside of María José Plaza Alvarez.

Your right to withdraw consent: You are entitled to withdraw consent for processing personal data at any time and deny direct marketing. You can opt out of direct marketing as follows:

* Follow the instructions in each marketing mail

* Contact us at info@finding-alex.com

Legal basis: The processing of your personal data is based on your consent when you approve direct marketing.

Storage time: We save your data for direct marketing purposes until you withdraw your consent. For e-mail marketing, we consider you as an inactive customer if you have not opened an e-mail message in the last year. After that, your personal information is deleted.


Purpose of Processing Personal Information: In order to handle your inquiries, complaints or warranty matters regarding our products, we use your personal information. This through technical support via email, chat service, phone and social media.

In case of incidents or problems with your order, change or return we can also contact you.

What types of personal data do we handle?

Name Contact details (eg address, e-mail and telephone numbers) Correspondence from you. Information about the purchase. Time, order number, order content and eventual error / complaint.

Who has access to your personal information?

Only those responsible for products and delivery, as well as those who work with customer service at María José Plaza Alvarez.

Legal basis: legitimate interest. The processing is necessary to meet our and your legitimate interest in handling customer service matters.

Storage range: Until the customer service case has ended.


Purpose for processing personal data: In order to conduct competitions and events we arrange, we process your personal data for communication before and after the competition and / or event. This through ex-confirmation of notifications, questions or evaluations. In connection with this we may also process personal data regarding identification and age. To date we treat personal data in order to designate winners and convey profits.

What types of personal data do we handle?

  • Name
  • Personal identification number or age.
  • Contact details (eg address, e-mail, phone number).
  • Details left in the contest. Data left in evaluations of events.

Legal basis: legitimate interest. The treatment is necessary to meet your and our interest in conducting and managing competitions and events.

Storage period: During the time the event event, including ev. Evaluation, is ongoing .


Purpose of processing personal data: To make services more user-friendly, for example, change the user interface to simplify the information flow or to highlight features commonly used in our digital channels.

Develop support to improve product and logistics flows, for example, by forecasting purchases, inventory and deliveries. Analysis to develop substrates in order to develop and improve our range.

Analysis for developing data in order to develop and improve our resource efficiency from an environmental and sustainability perspective, eg by streamlining purchasing and scheduling of deliveries.

Analysis for the development of substrates for the purpose of planning new establishments of ex. stock. To give you an opportunity to influence the range we provide.

To develop data in order to improve IT systems in order to increase the security of our visitors and customers in general.

What types of personal data do we handle?

Personal data you have chosen to provide us with: Correspondence and feedback regarding our services and products. Personal information if you have made a purchase: order history shipping information payment history

We also treat the following categories of personal information related to cookies: click history visitor and browsing history

Who has access to your personal information?

The information we forward to third parties is used only to provide the services listed above. Furthermore, we use web analytics companies to analyze our customer behavior online at a general level.

Legal basis: legitimate interest. The processing is necessary to meet our and your legitimate interest in evaluating, developing and improving our services, products and systems.

Storage period: From collection and 36 months after.


Purpose for processing personal data: We use your personal information to comply with legal obligations, as required by laws, judgments or governmental decisions. Examples of such requirements may include product liability and product safety.

We also use your personal information to comply with the Bookkeeping Act, so we can collect and check your accounting information.

The categories of personal data that can be processed are:


Order number

Contact details (eg address, e-mail, phone number).

Your correspondence

Details of purchase date, place of purchase, defect / complaint on product.

The transmission date

Payment Information

Who has access to your personal information?

María José Plaza Alvarez and the IT companies that provide our solutions in accounting systems.

Legal basis: Legal obligation.

Storage period: In accordance with the time the accounting act states that the data is to be saved.


What is a cookie?

A cookie is a small text file consisting of letters and numbers. The cookie is saved by your browser and stored on your computer. Our cookies contain information about your visit and are used for technical reasons to improve the site for you as a user. When you visit and navigate on our site, you as a visitor give consent to the handling of cookies.

How do we use cookies?

We use permanent cookies to save your homepage selection. We use session cookies, for example, when you use the product filtering feature or if you have added a product to your shopping cart.

We use cookies from both first and third parties for the purpose of collecting statistics and user data in aggregated and individual form in analyzes to optimize the site and show you relevant promotional material.

Some third party cookies are introduced by services shown on our web pages and are not under our control. They are submitted by companies that provide social media, Facebook and Instagram allows users to share content on the site, as shown by their respective icons.

We also use third-party cookies that conduct cross-domain tracking so that we can provide marketing on other sites / other channels to you.

Retargeting Finding Alex collaborates with companies to make sure that you only see relevant online ads. Those who deliver such solutions to us are: Facebook, Google Adwords, YouTube, and Instagram. If you do not want this kind of ads, you can delete your cookie here.

Who has access to your personal information?

Data forwarded to third parties is used only to provide the above services to you; analysis tools for collecting statistics to optimize our site and present relevant material for you.

Can you control the use of cookies yourself?

Yes you can do that. On settings on your browser, you can learn more about how to control the use and scope of cookies.


Your right of access:

We are transparent and open to how we process your personal information. If you want to get a deeper insight into how your personal data is processed, you can request that we get the information we have about you (such as a registry extract). You can do this by contacting Finding Alex (info@finding-alex.com). We will then send your personal information to you by email.

Please note that we may ask for additional information upon request for access. This is to ensure efficient handling and that the information is provided to the right person.

Your right to rectification:

You are entitled to request a correction of your personal information if they are incorrect. You are also entitled to complete incomplete personal data.

Your right to delete:

You are entitled to request any deletion of personal data processed by Finding Alex at any time if:
The data is no longer necessary for the purposes for which they have been collected.
You oppose an interest weighing we have made based on legitimate interest and your objection is heavier than our legitimate interest.
You oppose processing for direct marketing purposes.
Personal data is processed illegally.
Personal data must be erased to comply with a legal obligation we are subject to. Personal data have been collected for a child (under 13 years) for which you have parental responsibility and collection has been made in connection with the provision of information society services (eg social media).
Exemption for the right to erasure is when there are grounds for meeting other important rights, such as legal obligation. Such legal obligations are:
You have an ongoing case with customer service.
You have an ongoing order that has not yet been sent or has been partially sent. An unpaid debts at Finding Alex.
You are suspected of having or having abused our services in the last four years.
Your debt has been sold to third parties in the last three years or a year for deceased customers.
Your credit application has been rejected within the last three months.
You have made purchases, we save your personal information in connection with the transaction for accounting purposes.
Your right to object:
You are entitled to object to the processing of your personal data, and only in cases where there are compelling reasons for Finding Alex to continue to treat that weighs heavier than the individual’s interests, rights and liberties or whether treatment is for the determination, exercise or defense of legal claim.
Your right to refuse direct marketing:
You are entitled to object to the use of your personal data for direct marketing. Such objection can be made at any time. If an objection to direct marketing is made, personal data may no longer be processed for such purposes.
You can opt out of direct marketing as follows:
Follow the instructions in each marketing mail
Contact us at info@finding-alex.com
Your right to restriction:
You are entitled to require Finding Alex to limit the handling of your personal information in the following circumstances:
If you oppose the processing of your personal data based on Finding Alex´s legitimate interest, Finding Alex shall limit all handling of the data during the investigation of legitimate interest.
If you claim that your personal information is incorrect, Finding Alex must limit all handling of these data while investigating whether your personal information is accurate.
If the processing of personal data is in violation of the law, you may oppose the removal of personal data and request a limitation of the use of your personal data
If Finding Alex no longer needs your personal information, it is required to defend yourself against legal claims.
Your right to data portability
In some cases, the person who has provided his / her personal data is entitled to retrieve and use his / her personal information elsewhere, for example, in another social media service (the right to data portability). The person who has received personal data is required to facilitate such a transfer of personal data. A prerequisite is that it processes personal data with the consent of the data subject or to fulfill an agreement with the data subject and applies only to personal data that the data subject itself has provided. The right to data portability is a novelty in the Data Protection Ordinance.
Your right to file a complaint with a supervisory authority:
If you believe that Finding Alex is improperly processing your personal information, please contact us. You are also entitled to file a complaint with the Data Inspectorate, which is responsible for regulatory compliance.
How can you exercise your rights?
We are committed to being transparent to our customers, and take data protection very seriously. You can always reach us regarding inquiries regarding your rights at info@finding-alex.com
How are your personal data protected?
To protect the privacy and access to personal data, we use IT systems. This is to protect your personal information from unauthorized or unauthorized treatment. Only those persons who need to process personal data have access to them.
What does the Inspectorate say is the supervisory authority?
The Data Inspectorate shall monitor the application of the Data Protection Ordinance. It is for the computer inspection that you report complaints that companies process your personal information incorrectly.
For all questions about how we work with data protection and handling of personal data, you are welcome to contact us at info@finding-alex.com
Updates to our privacy policy:
You will always find the latest version of the privacy policy on our site under “Privacy Policy”. In the event of material changes to the Privacy Policy, we will notify you, for example, this may be for the purpose of changing the purpose of using your personal information, changing your agent’s identity, or changing your rights.